Now Stefane is back in Brazil, working as general manager of Droga5’s São Paulo office. I’m happy to be a part of Budweiser’s celebration of our resilience and hope during these challenging times. Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. In 2020, Stefane was nominated as one of the “40 Rising Stars of Madison Avenue” by Business Insider. I’m proud to lend my voice to the Bigger Picture film, Jones said in a statement. WPP recognized her as a member of the 2019 “Class of 30 Under 30,” a development program for women leaders. She was also behind Budweiser’s "One Team" campaign to transform empty stadiums to blood-drive venues at the start of the pandemic, and more recently, behind the non-Super Bowl ad “Bigger Picture,” also for Budweiser. That included delivering attention-grabbing campaigns, like Burger King’s "Moldy Whopper," the Super Bowl campaign “Eat like Andy,” “BK BOT," Coca-Cola's "Try Not to Hear This," and “Be Santa,” the global Christmas Coca-Cola campaign that aired in over 27 countries. After four years, she joined Ogilvy’s sister agency DAVID to lead the global Coke Olympics project, and later the award-winning campaign “This Coke is a Fanta.” In 2018, she was transferred to DAVID Miami as the group account director for their most high-profile accounts, including Burger King, Budweiser and Coca-Cola. You may have to select a menu option or click a button.Stefane Rosa, born and raised in Brazil, started her career 14 years ago at Ogilvy Brasil, working for accounts such as Unilever, Hellmann’s and Dove.
So, for the first time in 37 years, Budweiser sat out their in-game Super Bowl spot and instead relocated the media dollars to COVID-19 education and awareness. But after one hell of a rough year (pandemic), the brand realized America needed something much more than another ad in the Big Game. You may have more than one ad-blocker installed. Budweiser is known for its Super Bowl ads.
You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. 3 min read The Only Acceptable Reasons to Drink Bud Light Chelada Socrates creates some irrefutable syllogism suggesting that Bud.After 37 straight years of appearing during the game, we sat out. Published in The Bigger Picture Christopher Shelley However, in 2021 we did something unprecedented. Click on the “ Ad-Blocking” button at the bottom. Budweiser has become synonymous with the Super Bowl.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.
#BUDWEISER BIGGER PICTURE PLUS#
Budweiser has instead released a 90-second ad on digital outlets, expected to call attention to the needs of the pandemic. Earlier this month, Coca-Cola and Pepsi both announced they would sit out from the Super Bowl due to growing concerns about sending out the wrong message during this time.īudweiser has also announced that they will be giving away the money meant to have been spent on running a Super Bowl commercial, to the Ad Council, an industry coalition that raises awareness of the benefits of the Coronavirus vaccine through public-service announcements.
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